Belkin / Microsoft
laptop cooling pads
Product Development (patents)
Business Development (licensing agreements & retail channel sales)
Hotwire endeavored to address one of the inherent shortcomings of laptop design; excessive heat build-up and poor lap-use ergonomics leading to user discomfort and increased system power consumption and battery use.
In the process we created a foundational set of cooling pad/stand patents and forged merchandising relationships with key retailers such as BJ’s Wholesale, CompUSA, Staples and QVC to sell the products.
Ultimately, after validating the market with successful sales of our own branded products, Hotwire struck technology licensing agreements with Belkin & Microsoft.
The cooling and ergonomic products using our intellectual property have increased laptop energy efficiency, reduced the number of battery's entering landfills and recycling centers and improved comfort for millions of users world-wide.
CES Design and Engineering Innovations Award
Awarded 4 U.S. Patents with multiple additional patents pending
Licensing partnerships with Belkin & Microsoft
World-wide retail product placement
+ 1 million unit annual volumes